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Unleashed in final stages of production

It took much longer than expected, but after several delays due to problems with manufacturers and suppliers, our Unleashed, the long awaited wireless direct geotagging solution for Nikon DSLRs, is finally nearing the end of its production, and will be ready for sale in a few days.

Unleashed 4 Views

The first batch will probably be sold out very soon, as we have accumulated numerous requests via e-mail, but a page will be added to this website very soon, for everyone to order the Unleashed online.

The next, much larger production should take just a few weeks, now that all the initial hurdles have been overcome. Starting here in Germany, we are in the process of setting up worldwide distribution, so expect to find the Unleashed at your local photo dealer soon.

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Nikon D5000

Nikon announced another new consumer DSLR, the D5000.

It fits somewhere in between the D60 and the D90, it’s a little bigger than the D60, but doesn’t have a built-in AF-motor. Instead it features a swiveling LCD display, Liveview, and 12.3 Megapixels and HD Movie recording. Anyway, read the details elsewhere.

But guess what – it supports direct geotagging! It has the same connector as the D90. So the Unleashed D90 that’s reaching its final stages of development, will work for the D5000 just as well.

Direct geotagging for the entire line-up of Nikon’s DSLRs by foolography coming soon, stay tuned for that.

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Unleashed wins DIMA Award

Our top product, the Unleashed is a winner of the 2009 DIMA Innovative Digital Product Award.

“DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind.” Read more here.

Thank you for this honoring award!

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iPhoto 09 with geotagging support

Apple announced iPhoto 09 as part of iLife 09 today, which brings lots of geotagging support to mac users. For those unfamiliar with it, iPhoto is a very popular photo managing and editing software. The new version has a feature Apple calls “Places”, which makes use of geotags in photos. You can sort and search your images by location, either in a list of places or on a map you can zoom into.

This means that the advantages of geotagging will now become evident to many more photographers, and since most other software companies are going to follow Apples lead, watch out for a boom in geotagging support this year!

Don’t forget: iPhoto only makes use of geotagged photos, you still need to actually geotag them first, for example using foolography products.

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foolography will exhibit at PMA09

We have just received the confirmation that we will be exhibiting at PMA09, March 3-5 in Las Vegas. foolography will be part of the German Pavilion. We are looking forward to meeting you at our booth number Q168-3 which is on the second floor just after the show entrance on your left.

New versions of the Unleashed and Geotiger will be launched at PMA. Since photokina we’ve been working very hard on getting these ready, to be able to showcase the new and improved products in Las Vegas.

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Thank you photokina

The photokina is over. It was my first time exhibiting at a trade fair, and the reception of my products was overwhelming. I believe it marks the beginning of a whole new “foolography”, as I will need to recruit personell and restructure the whole company, in order to be able to keep up with the demand that was made obvious at the photokina. I want to thank everyone for making it the wonderful exprience it was:

  • Thank you to the hosts of the photokina for organizing the event – I was honored to be able to meet you at the exhibitors party, even if it was pure chance that my wife and I sat down at the “wrong” table, which turned out to be so right.
  • Thank you to the staff, who assisted us exhibitors so well, always remaining friendly and helpful.
  • Thanks to our co-exhibitors – attracting so many visitors to the fair, which makes it a great opportunity for little companies like mine. Thanks also to the staff at our surrounding booths, for the talks and fun in times there were no visitors.
  • Thanks a lot to my wife, Sophia, for coming with me, and helping me so much – couldn’t have done it without you!
  • Thank you to the numerous distributors and retailers who took such great interest in our products – you will soon be hearing from me.
  • And of course a big thank you to all visitors and (potential) customers (hint, hint ;-) ) for finding our little home-made booth, letting us tell you about geotagging and our great geotagging products.
  • Another Thank you must go to all the visitors of this website, which because of the stressful photokina preparations was not always fully available, and even now is missing a lot of the contents. I will update it in the coming days. Sorry again for all the trouble.

Thank you photokina.

foolography at photokina 2008 - Hall 5.1 Aisle H015
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New website launched

Finally. The new website is online. Since the Photokina has started, and I’m handing out cards and flyers, I had to put the new website online. Sadly, it is not yet in the state it should have been in. So lots of content is still missing, but will be updated soon.